Nowadays we get media faster than ever. My interpretation of what I got from the article is that the Medium is what will define the message in a sense. Back in the days, we were limited to how we get news or any time of media. It would mainly be through printed papers or television. The internet wasn’t as big as it is in today’s age. Depending on the medium that the message is presented on will determine how fast we get the message. Sometimes depending on the medium, the message may not even make sense to be presented with them. Nowadays everything is branding and marketing. Making sure you know exactly what to feed to your audience based on your analytics and history. If you feed something to them that is completely off topic or that doesn’t make sense to to what your brand is, you can steer your audience away and lose viewership.
The way media is nowadays with the internet, it is way to easy to access news and some outlets are faster than others. We are all about getting information as fast as we can and a lot of people like to find things out before others do. It’s funny how our society is now with the internet but that’s just how things are.
