Prior to reading this articles I had no idea what crowdsourcing meant. Crowdsourcing is “the practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid.” I definitely do think that crowdsourcing is changing the way that companies go about approaching creative content. I think companies now have to go harder and try to find ways to be unique in what they do. I think they also have to pay more attention to the type of audience they are attracting. They need to make sure that whatever it is that they plan on coming up with will attract their audience in ways that other companies cant. That way if another company tries to come up with the same thing it won’t be considered competition. I say this because in the article titled “ The rise of crowdsourcing” This man speaks about how he thought he was being generous by offering discounts to people for photographs, but come to find out there were other places out there where people were getting the same thing for as little as a dollar. This caused him to lose so much money. It seems to be even harder for professional writers. In the article titled “The Blurring Line Between Amateur and professional” they speak about how “seasoned journalist and credentialed experts have to compete for attention. To me it is kind of like how some people prefer to read blogs than to read “real news” these professional writers work hard then “crowdsourcing” comes along and just makes everything harder.
I don’t think there’s much that companies can do but to just try and think outside the box when coming up with new ideas. Especially with this generation of social media. It is a lot of competition now.
