There was once a time when media companies were the sole messenger and there were limited channels in which to deliver messages and content to us, the receiver. Now there are multiple channels and multiple messengers and the audience does more with the content than just receive it. The audience decides what content is good and worth putting out and not the other way around anymore. The receiver of the content is a lot more powerful since reality television and the invention of streaming. A perfect example, I think, would be how many Stranger Things clones there are now. The audience determines through tweeting, posting, and blogging, what is good on television and what isn’t and their opinions on such things have never been held in as high regard as it is now.
Mar 08 2018