In the first paragraph, Marshall Mcluhan lets us know that “medium is the message”. This means that form of a medium embeds itself in any message it would transmit or convey, creating a symbiotic relationship by which the medium influences how the message is perceived, according to Marshall Mcluhan. In this day and age there are many different mediums. We have social media, which plays a big role in how messages are delivered todays which has its pros and cons. In the article it states “the new patterns of human association tend to eliminate jobs…”. I believe this means that because of technology and how the message gets around people are losing their jobs. When I think of people losing their jobs I think of journalist first because back then they were the only ones delivering the messages.
In the reading, they are coming electric light to the medium. The reading states that the electric light is pure information. It is a medium without a message, as it were unless it is used to spell out some verbal ad or name. This analogy had me very confused when I first read it, but I feel like he is saying that light is always traveling and so is the message. That is what I got from this definition and reading.
