Joseph Singh
MCS
Jonah Brucker Cohen
April 12, 2018
Media Theory
Please write your response to the meeting and try to answer this question: Why is the medium so important to how we consume digital media?
According to Marshal Mcluhan, the medium within The Medium is the Message, is the form of a message whether that be print, visual or oral. And now due to the very tech advanced society we live in today, we can get media pretty much anywhere and distribute it as far as the internet takes it at an amazing speed. For example, you can see a trending video online and send it all the way via the internet to your cousin across the globe. Forms of communication or media include but are not limited to internet, television, newspaper, word of mouth, radio or computer. With, one can argue that yes communication between people verbally had decreased vastly from before but had inherited other mediums as the board for communication. So, you can say it’s a good thing that we have many mediums for communication, but the older methods and mediums for communication are dying out or weakening.
The medium is so important to how we consume digital media because it will determine how effectively your message will be distributed and how fast it will be sent out. With the technology we have now like iPad and WIFI and cell phones they help guarantee that we can distribute our message fast to as many people we want. In my opinion one major setback all this technology has on us is our face to face communication skills, and out spelling and vocabulary. All these” Smart Phones” are dumming the user down. Therefore, I feel the medium in which you use to consume digital media is very important.
