The medium is important to how we consume media because it is responsible for the content we are exposed to, and the speed at which we receive it. For example, in previous decades when mediums consisted primarily of print media and television, the information we had access to was very limited and we had little choice as to how and when we consumed it. With the emergence of computers, smartphones, and on-demand televisions, the message within has developed exponentially; “the personal and social consequences of any medium– that is, of any extension of ourselves– result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology…for the “message” of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs” (McLuhan, 1964). Our consumption of digital media has become more accessible and diverse due to the more mobile and user-friendly nature of the medium. These platforms have also introduced a plethora of new content, which also offers more options to consumers. The medium controls all aspects of how we are exposed to media and as they continue to advance, the content within or the “message” will continue to change as well.
