Media Is the Message

This article was kind of difficult for me to understand. From what I got from it is that media is what we use when we want something to be said or known by the masses. That message is made from the content that content is intensified by another content and so on. The best example for this weird explanation that i’m trying to give is “The effect of the medium is made strong and intense just because it is given another
medium as “content.” The content of a movie is a novel or a play or an opera. The effect of the movie form is not related to its program content. Another explanation that I got from that example is that Media throughout time has grow in to an array of channels and different forms.