This article was kind of hard for me to understand. I Think I have an idea of where he was going with the whole “medium is the message phrase.” On the first page McLuhan says “ for the message of any medium or technology is the change of scale pace or pattern that it introduces into human affairs” Following this he used an example of the railways and electric light. Basically railways did more than just introduce transportation. It enlarged the scale of previous human functions. He also talks about electric light being more than just light. I think his main point is everything has a deeper message.
If I’m understanding the article correctly, I think medium is important to how we consume digital media, because there’s hidden messages on there as well. Especially on social media. Some negative and some positive. I guess it’s all about how you look at it.
